The Midnight Rhythm of Eva Chow

Between chairing the LACMA Art + Film Gala and scaling her premium soju brand, KHEE, Eva Chow operates on a schedule that defies the traditional workday. Her life is a constant oscillation between Los Angeles and Seoul, fueled by classical music, late-night strategy, and a refusal to sleep before 3 a.m.

Born in Seoul and seasoned by a career in fashion and luxury dining, Chow approaches her current ventures with the same precision she once applied to her watercolor paintings. Her day begins at 10 a.m., skipping breakfast in favor of hydration and a minimalist skincare routine. By early afternoon, her focus shifts to the logistical demands of the LACMA gala, an event she cofounded with Leonardo DiCaprio in 2011, and the product development of KHEE, which she launched in 2021 to redefine global perceptions of traditional Korean spirit.

Chow’s professional life is conducted almost entirely from her phone, eschewing laptops for a mobile-first workflow that spans multiple time zones. Whether she is in the US or Korea, her productivity peaks when the rest of the world quiets down. The early morning hours are reserved for cross-continental conference calls and deep work. Her evenings are balanced by social dinners and rare moments of solitude with her Pomeranian, JoJo, often ending long after midnight. For Chow, this nocturnal rhythm is not merely a habit but a necessity for maintaining the creative focus required to bridge her cultural heritage with her global business ambitions.