Menashe Shani

Menashe is a passionate user experience designer (Online and Offline) with over 20 years of expertise in product, interaction, and visual design. He is the co-founder and CEO of Purple Lens, a company that optimises clients’ websites to meet the needs of users with disabilities. The goal of Purple Lens is to create an equal internet experience for people of all abilities.

Prior to Purple lens, he launched four companies in the travel and hospitality sector: Ink&Co., UNIQ, Love Israel Celebration, and Project 360. He serves as Brand manager, business development, marketing, creative and customer experience in all three brands. All the brands are dedicated to different audiences and require three different approaches.

He also has previous experience working with Chef Erez Komorowski in the field of event production and the implementing of unique concepts at the time for international events and at brand-new places in Israel.

Menashe also spent influential 3 years of military service in the IDF in the casualties division. Fascinated by people’s behaviors and interactions, his goal is to deliver valuable products to people around the world.