James Soames

James Soames is an entrepreneur and an experienced marketing executive with over 25 years in the industry. James is currently helping Trackimo and Watchinu with connected tracking devices / smartwatch launches including the new NickWatch. Throughout his career, he has held leadership positions as a Marketing Director and CMO for notable entertainment and tech companies, including Sky, BT TV, Samsung and Motorola.

A BA (hons) in Retail Marketing from The Manchester Metropolitan University, James started his career in 1990 at Asprey and after taking up different roles in several companies, he joined Sky in 1998. There he grew to become Head of Advertising in 2005. After Sky, he became a sought after marketing leader, taking up the roles of Head of Customer Acquisition at BT, Marketing Director at Motorola, UK Head Of Marketing at Samsung and Group CMO at Kodak, among others.

Throughout his career, he has specialised in supercharge customer growth, optimise the customer journey and drive brand transformation with a digital-first mindset. For example, he was also instrumental in the launch of technology products like Tivo, Sky+, Samsung Galaxy S9/9+, A8, Note 9, Moto G, and Moto X, to name a few.He is currently collaborating with WatchinU, a joint venture between Paramount and Nickelodeon, in NickWatch, a connected smartwatch for kids and will be operated via a licensee agreement with Paramount Global, Nickelodeon’s parent company.The connected smartwatch features characters from a range of Nickelodeon series including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and more. NickWatch also allows parents to monitor their child’s use of the watch and most importantly, keep track of their child’s location via the ‘NickWatch Caretaker App.’