Aron Alexander

Aron Alexander is the Founder and CEO of Runa, a digital value infrastructure that simplifies payout processes. The platform facilitates a smooth and instant transfer and exchange of digital value, including from fractional shares and gift cards.

With a background in financial services, Aron is a fintech industry veteran who brings a fresh perspective and unique insights to the table.

He gained essential business experience from his family's retail and grocery stores and later managed a substantial portfolio in a family office.

A graduate from Cambridge, Aron worked with a prominent B2B2C payment company. Inspired by a £5 paper voucher, he founded Runa (formerly WeGift) in 2016. WeGift expanded quickly, developing a network of 1,300+ brand partners and working with some of the world’s largest and most-influential companies, including Rapyd, Tango Card, Monzo, and Freetrade.

In 2023, WeGift became Runa, a digital value infrastructure that enables organisations to issue, send, hold and accept digital value and enable the instant conversion & exchange of digital gift cards, shares, crypto, donations and other digital assets.