Matt Diamante

Matt Diamante is a seasoned digital marketer and the Founder of HeyTony, a boutique growth ad agency based in Canada. With over five years of experience in improving customer acquisition through SEO/SEM, analytics, and media buying, Matt has played a pivotal role in managing diverse projects, ranging from fundamental websites to complex online marketplaces.

His professional journey includes serving as the Head of Digital Operations at The Plaid Zebra, an unconventional lifestyle magazine, where he created and managed online publications, oversaw content marketing, and handled various responsibilities such as project management, partnerships, website design, analytics, SEO, and ad operations.

Matt's expertise extends to corporate settings, where he served as an Account Manager at SID LEE, coordinating with clients, creative teams, media agencies, and production and strategy teams. His early experiences include roles as a Social Research Intern at Shaw Media, where he collected and analyzed social media data, and as the Head of Digital Operations at JuiceBox Advertising, a student-run agency, where he provided estimates for website building, led client meetings, and managed website development and maintenance.

Matt's educational background includes studying Advertising & Marketing Communications Management at St. Clair College, where he gained a comprehensive understanding of marketing, communications, and digital advertising.