Elfried Samba

Elfried Samba is the CEO of Butterfly 3ffect and Chief Community Officer at Iconic Venture Studio. Originally from D.R. Congo, Samba moved to the UK at 14 and later gained prominence at Gymshark, where he grew their social media from 1 million to 20 million followers. His 2012 thesis on social media's potential for smaller brands proved prescient. In 2023, he co-founded Butterfly 3ffect with Michael Heaven. Renowned for his engaging speaking style, Samba connects deeply with audiences, sharing insights on branding. He has advised top companies like Sky, Apple, and Vodafone, helping them build strong, recognisable brands.

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