Kevin Farrar

Kevin Farrar has over 36 years of experience atIBMacting as a trusted advisor on technology, innovation, and adoption in the sports industry. He provides input to strategic planning discussions to influence the client & IBM technology roadmap & plans.

As a member of IBM’s GlobalSports& Entertainment Partnerships team, Kevin provides UK leadership on contractual negotiations and has overall responsibility for the UK programme governance & budget.Wimbledon works closely with IBM to provide fans with AI-generated insights and world-class digital experiences.

Kevin is IBM’s“face” of Wimbledonand has extensively featured in media coverage worldwide across TV, radio, online & print media, including BBC National News, BBC News Live: World Business Report, BBC Sport, BBC R5 Live, BBC R4: The World Tonight, BBC Arabic, BBC Click, BBC Tech Tent, World Service Radio, ITV National News, Japanese TV, Canadian TV, CNN, Fox News, Bloomberg and numerous other global MSM outlets.

Under Kevin’s leadership, IBM’s work at Wimbledon has been recognised with many industry awards. He has also contributed to various publications, including articles on technology innovation and education, such as "IBM and Wimbledon– Innovation through Collaboration" and "4 Ways To Promote Technology Innovation For Smarter Cities.”

Before taking up the Head of Sports Partnerships role, Kevin was the Programme Manager for the IBM Academic Initiative across EMEA. Here, he was instrumental in integrating IBM technologies into university curricula and enhancing students' IT and business skills. In this capacity, he went on to lead the IBM Global Entrepreneur start-up programme, and subsequently IBM’s UK Developer Marketing programme.