Rupert Hofmann

Rupert Hofmann is a foresight practitioner, observational draftsman, author, and initiator.

As a Strategic Foresight Practitioner, Rupert works for Audi Business Innovation where he started the cross-industry platform, Foresight Academy.

He studied at Munich Academy of Fine Arts, Passau University, Columbia University in New York City and at Federal University of Juiz de Fora, Brazil.

In his PhD, he developed the Trend Receiver concept, a novel qualitative method that combines insight and foresight research and contributes to vision finding, long-term decisions and brand and product development.

As an observational draftsman, Rupert’s interest in people and their environment, behavior and motives also drives his observational drawings of people, street situations, malls, stores, offices, beaches and bars.

As an author, Rupert also regularly contributes his insights on topics like visionary competence, customer foresight practice and focus territory, and research on science fiction and facts.