Natalie Choprasert

Natalie Choprasert is a respected voice in the field of artificial intelligence (AI) and technology, known for her hands-on testing of AI and tech tools to develop practical use cases for businesses. With over 650,000 followers across social media platforms, she simplifies complex technologies into actionable strategies that businesses can easily implement. Her expertise has been recognised by major publications such asForbes,BBC, andSky News. She has also spoken globally, focusing on making AI and automation accessible to small business owners and entrepreneurs.

Natalie’s primary focus is on “Humanized Automation,” a concept that helps businesses save time and boost revenue by implementing AI tools with a human-centred approach. Her work spans consulting, educational video tutorials, and a weekly AI newsletter that provides the latest developments, tutorials, and insights. She actively shares bite-sized tutorials on TikTok and other platforms, offering practical advice for businesses in B2B, technology, and service sectors.

She is the founder of Brand Nat and Future AI Lab, where she works as an AI automation specialist. Her skills include artificial intelligence, online video marketing, no-code development, SaaS, automation, TikTok marketing, business automation, and content marketing. She previously founded Life of Cha, a business she ran for over seven years, and held roles in venture operations, investment analysis, and research engineering in various organisations.

Natalie holds a Bachelor of Engineering in Industrial Chemistry and Chemical Engineering from the University of New South Wales, where she was a Coop Scholar. Her Future AI Lab newsletter provides actionable tips for achieving more with less using AI. Through her approachable style and expertise, Natalie is on a mission to demystify AI and help businesses adopt automation in a way that is practical and effective.