Vanessa Lau

Vanessa Lau is a Canadian entrepreneur, digital marketing strategist, and influential figure in the creator economy. [2] She is widely recognized for her expertise in social media growth and for helping coaches and content creators monetize their expertise through digital products. [3] After beginning her career as a brand manager at L’Oreal, Lau transitioned to full-time content creation in 2018, eventually amassing over one million subscribers on YouTube. She founded Vanessa Lau International Inc., where her signature course, Bossgram Academy, became a multi-million-dollar success by teaching Instagram strategy to service-based entrepreneurs. In 2023, Lau took a high-profile sabbatical and dissolved her large-scale coaching business to address the pressures of rapid scaling. [4] She returned in 2024 with a commitment to a more sustainable and balanced business model. [3] As of 2026, she continues to lead through educational content and her superfood milk tea brand, Superboba. [5] A graduate of the University of British Columbia’s Sauder School of Business, Lau is respected for her transparency regarding the complexities of entrepreneurship and personal branding.