Nick Shackelford

Nick Shackelford is a prominent performance marketing executive and entrepreneur recognized for his leadership in the direct-to-consumer (DTC) and e-commerce sectors. He is the co-founder and Chief Revenue Officer of Structured Agency and a partner at Konstant Kreative. Shackelford transitioned into digital marketing following a career as a professional soccer goalkeeper for LA Galaxy II. His early professional experience includes managing global social media campaigns for Apple products such as the iPhone 7 and Apple Watch. [1] He gained significant industry recognition for popularizing the fidget spinner trend in 2017 through his venture Fidgetly. Shackelford has managed over $200 million in advertising spend and has partnered with more than 240 DTC brands to scale their operations. He currently serves as a partner at the beverage brand BRĒZ, which achieved approximately $28 million in revenue during its first full year. [2] Additionally, he is an active angel investor and advisor for e-commerce technology companies including Triple Whale and Northbeam.