Jesse Itzler is an American serial entrepreneur, author, and endurance athlete. He co-founded Marquis Jet, which was acquired by Berkshire Hathaway's NetJets, and was a partner in ZICO Coconut Water before its sale to The Coca-Cola Company. He is also a part-owner of the NBA's Atlanta Hawks.

Details

Nationality: American
Residence: Georgia, United States
Occupation: Entrepreneur
Known For: Co-founding Marquis Jet, partnering in ZICO Coconut Water, and authoring the bestseller Living with a SEAL.
Accolades: He is a New York Times bestselling author of Living with a SEAL and Living with the Monks. In the music industry, he received a Sports Emmy Award for his role in the NBA's 'I Love This Game' music campaign. His athletic achievements include completing multiple 100-mile ultramarathons and the Ultraman triathlon.
Education: Bachelor of Arts in Justice, Law, and Society from American University (1990).
Website: https://jesseitzler.com/

Jesse Itzler

Jesse Itzler is a serial entrepreneur, author, and endurance athlete known for his unconventional approach to business and personal development. [6][7] He co-founded Marquis Jet, which became the world’s largest private jet card company before its acquisition by Berkshire Hathaway’s NetJets. He also partnered in the growth of ZICO Coconut Water, leading to its sale to The Coca-Cola Company. [6][8][9] As a co-owner of the NBA’s Atlanta Hawks, Itzler maintains a significant presence in professional sports. [8][10] His early career included success as a rapper and manager for the group Run-DMC. Itzler is the author of the New York Times bestsellers Living with a SEAL and Living with Monks. He currently leads several wellness and lifestyle ventures, including the endurance challenge 29029 Everesting and the All Day Running Co. His Life Resume philosophy encourages individuals to prioritize unique experiences and mental toughness. In 2026, he continues to host high-performance retreats and the annual Runningman wellness festival.

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