Zara Saleem

Zara Saleem is the co-founder of Delhicious Body, an all-natural, vegan skincare brand based in London. She launched the company in 2018 alongside her husband, Zak Ismail, after seeking natural alternatives to treat pregnancy-induced eczema. [3] Drawing on her Indian and Pakistani heritage, Saleem incorporates Ayurvedic-inspired ingredients such as Indian black assam tea into her formulations. [4] A former primary school teacher, she transitioned into full-time entrepreneurship as the brand gained significant traction through social media. [4] Delhicious Body achieved viral success on TikTok, leading to waitlists of up to 50,000 customers and a loyal community of over 200,000 followers. Saleem appeared on the BBC series Dragons' Den in 2022 to pitch for investment to scale the business. [4] Under her leadership, the brand has expanded its distribution to retailers including Missguided and Beauty Base. [5] She remains central to the brand's identity by managing its content creation and sharing transparent, behind-the-scenes insights into the business's growth and operations.