Hiten Shah is a serial entrepreneur and prominent leader in the SaaS and data analytics sectors. He is the co-founder of Crazy Egg, KISSmetrics, FYI, and Nira, and is recognized as a leading authority on product-led growth, growth hacking, and customer-centric product development.

Details

Nationality: American
Residence: San Francisco, California
Occupation: Entrepreneur
Known For: Co-founding Crazy Egg and KISSmetrics; expertise in SaaS, analytics, and growth hacking.
Accolades: Ranked #3 among the 50 Best SaaS Influencers to Follow in 2026 by UltraTalent. Ranked #4 on the Top 15 Growth Hackers to Follow in 2025 by GrowthRocks. Recognized as a Cloud Thought Leader by Whizlabs in 2021.
Education: Bachelor of Science in Organizational Behavior from the University of California, Berkeley (2003).
Website: https://hitenism.com/

Hiten Shah

Hiten Shah is a serial entrepreneur and a prominent leader in the SaaS and data analytics sectors. [3] He currently serves as the CEO of Crazy Egg, a web analytics company he co-founded in 2005. Shah has a distinguished history of building successful technology ventures, including the co-founding of KISSmetrics, FYI, and Nira. [2][3] In 2024, Nira was acquired by Dropbox. [2][4] Following the acquisition, Shah contributed to product and growth strategies for AI-driven tools at Dropbox. [2] Beyond his own ventures, he is a prolific advisor and investor who has supported over 120 companies, including LinkedIn, Lyft, and Buffer. He shares his expertise through the Product Habits newsletter and frequent speaking engagements. Shah holds a Bachelor of Science in Organizational Behavior from the University of California, Berkeley. [3] His leadership and companies have been recognized through industry accolades such as the Inc. 5000 and Fast 50 awards. [5]

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