Todd Herman is a Canadian performance coach, author, and entrepreneur based in New York City. He is the creator of the 90 Day Year performance system and the author of the Wall Street Journal bestseller, The Alter Ego Effect. With over two decades of experience, he advises elite athletes and business leaders on peak performance and mental toughness.

Details

Nationality: Canadian
Residence: New York City, New York, United States
Occupation: Performance Coach, Author, and Entrepreneur
Known For: The Alter Ego Effect book and the 90 Day Year performance system
Accolades: Todd Herman is the recipient of the Inc. 500 Fastest Growing Companies Award (ranking #376 with Peak Athlete) and the Rama Award for Wisdom and Leadership from the Indonesian government in 2007. He was named a 'Training Superstar' by the Boston Herald and won the 'World's Greatest Salesperson' competition by OgilvyOne at the Cannes Lions International Advertising Festival. His book, The Alter Ego Effect, is a Wall Street Journal bestseller.
Education: University of Alberta
Website: https://toddherman.me/

Todd Herman

Todd Herman is a prominent performance coach, author, and leadership advisor specializing in peak performance and mental toughness for elite athletes and business executives. [2][3][4] He is best known for developing the psychological framework detailed in his Wall Street Journal bestselling book, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. Since founding his performance practice in 1997, Herman has logged over 20,000 hours of one-on-one coaching with high-profile clients, including NBA legend Kobe Bryant and tennis champion Rafael Nadal. He is the creator of the 90 Day Year, a multi-award-winning leadership development program used by hundreds of thousands of professionals and small businesses globally. [2][4][5] His work has earned recognition such as the Inc. 500 Fastest Growing Companies award and the Rama Award for Wisdom and Leadership. [2][5] Originally from Alberta, Canada, Herman frequently appears as an expert on major media platforms including the Today Show, CBS, and Fox Sports to discuss mindset and strategic execution.

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