Ezra Firestone is a prominent e-commerce entrepreneur and educator known for founding multiple eight-figure brands. He serves as the CEO of Smart Marketer and Zipify Apps, and is the co-founder of BOOM! by Cindy Joseph, a pro-age cosmetics line that has generated over $185 million in revenue.

Details

Nationality: American
Residence: New York, New York
Occupation: Entrepreneur and Educator
Known For: E-commerce scaling, digital marketing strategy, and the pro-age cosmetics movement through BOOM! by Cindy Joseph.
Accolades: Recognized by Shopify and Entrepreneur Magazine as a leading e-commerce expert. He served as Shopify's first Certified Commerce Coach and was an expert judge for the 2017 Shopify Commerce Awards. He is also a premier professor at Shopify Academy and partnered with the platform to develop its primary curriculum for Facebook advertising.
Education: High school dropout with a non-traditional educational background; learned business fundamentals through professional poker and hands-on e-commerce experimentation.
Website: https://smartmarketer.com/

Ezra Firestone

Ezra Firestone is a prominent e-commerce entrepreneur and educator recognized for his leadership in the direct-to-consumer sector. He serves as the founder and CEO of Smart Marketer and the co-founder and CEO of BOOM! by Cindy Joseph, a pro-age cosmetics brand that has generated over $185 million in revenue. As of 2026, his leadership portfolio has expanded to include roles as CEO of Overtone and Zipify Apps, a suite of conversion tools for Shopify merchants. Firestone is widely regarded as a pioneer in digital marketing strategy, particularly in the areas of customer retention and scaling through paid advertising. [1] He has been featured by Entrepreneur Magazine and Shopify as a leading industry expert. [2] Beyond his executive roles, he is a frequent keynote speaker at major industry events such as EEE Miami and Camp Miva. His business philosophy emphasizes sustainable growth and a people-centric approach to leadership while managing a global team of approximately 200 employees.

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