Melissa Hartwig Urban is the co-founder and CEO of Whole30 and an eight-time New York Times bestselling author. A Certified Sports Nutritionist, she is a prominent authority on habit change and boundary setting, having transformed her personal recovery journey into a global wellness movement.

Details

Nationality: American
Residence: Salt Lake City, Utah
Occupation: Entrepreneur, Author, and Certified Sports Nutritionist
Known For: Co-creating the Whole30 dietary program and her work on habit formation and personal boundaries.
Accolades: Melissa Hartwig Urban is an eight-time New York Times bestselling author, with titles including The Whole30 and The Book of Boundaries. She was ranked #19 on Greatist's Top 100 Most Influential People in Health and Fitness in 2018 and #27 in 2017. In 2019, the ASPCA recognized her leadership for committing Whole30 to comprehensive animal welfare standards, making it the first non-vegan dietary program to receive such a distinction.
Education: She holds a degree in kinesiology and is a Certified Sports Nutritionist.
Website: https://www.melissau.com/

Melissa Hartwig Urban

Melissa Hartwig Urban is the co-founder and CEO of Whole30 and a prominent leader in the health and wellness industry. Since establishing the Whole30 program in 2009, she has transformed it into a global movement focused on improving relationships with food through a structured 30-day elimination protocol. Urban is an eight-time New York Times best-selling author, with notable works including The Book of Boundaries and the 2024 release The New Whole30, which introduced a plant-based version of her signature program. [2] A Certified Sports Nutritionist with a degree in kinesiology, she frequently addresses topics such as habit change, mental health, and personal growth. Her influence extends through her podcast, Do the Thing, and her newsletter, XO, MU. She has been featured in major media outlets including the New York Times, Forbes, and the Wall Street Journal. [2][3][4][5] Urban resides in Salt Lake City, Utah, where she continues to advocate for sustainable health practices and community empowerment. [2][4][5]

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