Ryan Deiss

Ryan Deiss is a prominent entrepreneur, author, and investor recognized for his leadership in the digital marketing and business growth sectors. [1][2][3][4][5][6][19] He serves as the founder and CEO of DigitalMarketer and The Scalable Company. [1][2][3][4][5][6][19] Deiss is widely credited with creating the Customer Value Optimization methodology and the Customer Value Journey. These frameworks have become standard practices for modern digital selling. He authored the influential book Digital Marketing For Dummies and more recently published Get Scalable. His professional portfolio includes a diverse group of companies that collectively generate hundreds of millions of dollars in annual revenue. [7] Deiss is a frequent keynote speaker at major industry events and has shared the stage with global business leaders such as Sir Richard Branson and Gary Vaynerchuk. [2][6][19] In recent years, he has pivoted his focus from traditional marketing education toward building comprehensive operating systems that help founders scale their enterprises. He began his career in 1999 while a student at the University of Texas at Austin. [3]